MYDNA is a smart and elegant remake of the simple shelf typology but with a twist. MYDNA is a chic and contemporary storage system inspired by the DNA concept in two different ways, fist its sophisticated, organic and stylish structure in the shape of double helix and second with a metaphorical statement which establish that everything you place on its shelves define a significant part of your personal identity. Producer: Joel Escalona Studio.

This mug is perfect for indulging on the sofa! The concave base will allow you to balance it easily on your lap while leaving your hands free, genius! Made of Earthenware it measure 11.5 x 12.5 centimetres and is dishwasher and microwave safe. Designed in UK. Buy here.

The Toast It is a bread shaped cork trivet/coaster set that adds humor to the table. Click here for the link.

French artist Vanessa Mitrani focused on designing and creating unique glass bowls, cups and vases. Check it out.

Lovin’ these LEGO wallet/card holders designed by ColorByNumbers. Wallet dimensions are 7.2cm x 10.2cm for the Big Brick designs (top), available for £20 (about $32 US) or 6.6cm x 9.5cm for the Grey Blank (below) — available for £15 (about $24 US). Available here.

Plus Minus Zero designers gave this Toaster Oven a nice and soft appearance to avoid it to become a boring object considering it’s something to be used every day. Structure is minimal: a pure white parallelepiped (on which there’s the Plus Minus Zero logo) with at its base the buttons for turning it on and setting the temperature. From the chromatic and morphological purity, timer led figures stand out. Link here.

‘ Denis Guidone has designed interesting watch named Ora Lattea or the Milky Way Hour. The watch utilizing four dots in empty space to show the current time. In this watch the hands are represented by the empty space between points. This watch in some ways reminds us of the Milky Way. It’s an image synonymous with getting lost, at the limits of legibility, almost a negation of time. The dots, which vary in size, represent, from smaller to biggest, in increasing order, seconds, minutes and hours, while the dot in the centre doesn’t move. ‘ Link here.

German designer Matthias Zschaler has made a concept watch that takes its geometry from an isometric drawing of a cube. Called Cube, the watch would have a digital display and come in a range of colours. (via Dezeen)

Nicomild anti-smoking now done by Advertising Agency McCann Worldgroup, Bangkok, Thailand. (Photographer: Sun House) Click here for the link.

The commercial titled City was done by KK Outlet UK advertising agency for J&B WHISKY (DIAGEO company) in United Kingdom. It was released in the September 2009. Link here.